Category: Industry News

  • Do Car Mini Programs Suit the Used-Car Trade?

    Used-car dealers are being squeezed offline while buyers move online. Six things decide whether the trade fits: market direction, online-to-store flow, revenue model, cost, content and features.

  • Is SEO Still Worth Doing for a Website?

    The usual objection to SEO is that it is slow. That is true, and it is also not the point — lower cost, qualified traffic and rankings that hold are what you are buying.

  • What Does Building a Mini Program Actually Cost?

    Mini programs dominate mobile builds for good reason — no install, any platform. The price then comes down to three things: what the functions are, what gets written down, and who does the work.

  • What Qualifications a Mall Mini Program Needs to Pass Review

    Review has tightened as mini programs matured, and that is a good thing. Here is who may apply for a commerce mini program, and which categories need a certificate of their own.

  • Why a Website Needs an ICP Filing in Mainland China

    Developers always ask about domain filing before they build. What the filing is, why a business needs one, how long it takes — and why a Hong Kong-hosted site is exempt.

  • How a WeChat Mini Program Gets Traffic and Customers

    A mini program is valued on two numbers: how many customers it has and how much traffic it sees. Four channels that actually deliver them, and what each one costs you in patience.

  • A Water Delivery Mini Program, and the Ordering Problem It Solves

    Water stations sit in inconvenient places, and ordering from one costs a phone call and a wait. A mini program puts the nearest station, the price list and the payment in one screen.

  • Building a Freight and Logistics WeChat Mini Program

    Dispatch, acceptance and settlement are where a freight business loses hours. A mini program moves them online — but a template and a platform build are two very different projects.

  • A Website Plan for a Small Business

    For a company at the start, the website carries more weight than it does for a large one. Four steps: decide you need it, write the brief, choose the developer, check what you are signing.

  • A Florist’s WeChat Mini Program

    Flowers are bought by people who know little about them, from shops they have to find. A mini program answers both: what the bouquet is, and where the nearest shop that has it is.