With the internet’s development and the maturing of network application technologies such as online banking and online payment, e-commerce, this new business operation model, has risen steadily, more consumers choose to shop online, and the trend brings opportunities to many small and medium enterprises. Against the drawbacks of the traditional operation model, building an online mall platform holds many incomparable advantages in business operation. For an enterprise, what are the advantages of building an independent online mall system?
1. No limits of time or space
Traditional commerce is shop-style selling at a fixed place and fixed hours, while e-commerce sells through an online store backed by an information database, so its sales space extends with the network. With 24/7 service, wherever there is a network, consumers can browse and buy on the mall platform anytime, and during working hours they can talk with platform customer service, resolve shopping questions and get feedback promptly, greatly lifting user experience.
2. Strong autonomy
An independent e-commerce platform holds a high degree of autonomy: from the mall’s framework layout to its interface’s visual design, everything can be realised exactly as the enterprise wants. It can also set corresponding multiple prices by customer membership tier, giving each tier its own privileges, achieving personalisation, something unique to building independently.
3. Better display of corporate image, building an exclusive brand
With the internet’s rapid growth, a mall system helps enterprises display their exclusive brand image online. Mall programs today are numerous (Shop++, ShopEx and the like) and functionally complete: administrators can, through visual decoration, product recommendations, hotspot pushes and category settings, maximise the platform’s flexible operation, letting target customers find the enterprise fast, raising fame and forming a good image and reputation.
4. Efficient management
An independent e-commerce setup saves great time, cuts needless repetitive work, and listing times are unrestricted. Information-based database management backs up all kinds of information clearly, precisely and reliably, effectively avoiding human error. The platform can also set different operators with different permissions, checking, auditing and tallying data at any time, easing management.
5. Flexible, effective interaction
To strengthen interactivity, an independent mall offers consumers online consulting (QQ, Wangwang, WeChat), phone consulting and web messages; consumers freely choose the way that suits them to talk with dedicated service staff, convenient and easy. This shortens the distance between enterprise and end consumers, strengthens user experience, gives the enterprise fast market reactions and timely knowledge of consumers’ needs and habits, and draws enterprise and consumer, enterprise and enterprise, closer.
6. Lower enterprise costs
In traditional industries, purchasing efficiency and goods turnover are the two decisive points for winning suppliers’ discounts, so traditional firms pour manpower into both, seeking greater bargaining power with upstream suppliers, even pricing power. Today, with e-commerce’s rapid growth, purchasing, payment and shipping all happen online, efficient and convenient, effectively raising the enterprise’s efficiency from production through inventory to circulation, while lowering the initial cost of entering the market, middle channels, advertising and management costs, and shortening the supply chain cycle.
7. Security and stability
Independent mall systems usually adopt secure payment channels such as Alipay, WeChat Pay and UnionPay to protect consumers’ funds: payment is confirmed only after the goods arrive and are checked, which is more reassuring and secure. Member profiles, product information and backend orders all sit on the mall’s designated server, with data security non-independent malls cannot match.
8. Rich marketing functions
Internet marketing is more economical and simpler than traditional media marketing, with statistics and analysis easily done through big data. Traditional media ads cost dearly and are tedious to tally, better suited to brand building; internet marketing (group buying, distribution, flash sales) is mainly a matter of strategy and positioning, far cheaper, with costs next to nothing against traditional media, and its traffic and users are more precise, with a far higher return on investment.
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