Website building involves a great deal of preparatory work, not only hard prerequisites but many soft ones as well, such as the site’s user experience. A website is built for users to see, and thinking from the user’s angle makes the site’s results doubly effective for half the effort.
1. The domain
That is, the web address; every website needs one. Many sites offer domain registration, so choose one you like, and if you plan to optimise the site, have a professional help pick the domain.
2. The hosting space
For a simpler site, a virtual host is fully sufficient and not too expensive. Good space brings a decent opening speed and security, which matters for user experience too.
3. The website’s positioning
Positioning is vital: it decides the site’s direction of development and of profit. So complete the required data research before you start, and the direction is there; once positioning is right, the site keeps getting better.
4. The basic skills of running a site
Operating a website does not demand deep expertise, but the basic operations are necessary: updating content, simple code, artwork design and publicity planning. Mastering these lets you solve problems the moment they appear.
5. User experience
Content should be rich, with user experience as the priority. The site is built for users, not for yourself. Many clients want a site decked out in every colour, but what is the use? Users are not sightseers. Only meeting user needs converts to sales.
6. The marketing mode: promotion
Promotion and optimisation are two taxing problems. Promotion first: online promotion is genuinely not easy. There are many methods, but carrying them out is hard in practice; small sites generally just post on forums and answer questions, and few are willing to invest money in promotion, which is a real difficulty in a site’s early days.
7. The marketing mode: optimisation
Optimisation should start in step with the build: optimise the site’s code and ranking comes with half the effort. The site description, keyword layout and content filling all touch on optimisation, which is also the vital groundwork for bringing the site traffic later.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
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