Source: Zhihu
Mini program traffic methods are many and varied, and each industry takes its own approach. For fast fission traffic, we can study the successful cases, the hottest social e-commerce name: Pinduoduo.
First: distinctive features that stir the urge to buy
Most of Pinduoduo’s customers arrive through mini program fission. Open the Pinduoduo mini program and first come limited-time flash sales, clearance of broken sizes, nine-yuan-nine free shipping and bargain-kill free items: features engineered to lure users into tapping and buying. The tricks are no longer new, but they never fail on users; open Pinduoduo and the urge to buy rises. That is where the mini program’s success lies, and it is well worth borrowing.
Second: precise positioning
Pinduoduo’s mall carries massive goods: whatever you want to buy, it has it. Pinduoduo solved the massive supply chain problem, and as merchants we must solve ours too; without a deep supply chain, only a few products, how do you stir users’ desire to shop? This is a user-centred era, and Pinduoduo’s target market is third- and fourth-tier cities and even rural users, so its products are extremely cheap, and with various distinctive marketing features users’ shopping desire is further stirred.
Third: a perfect fission model
Pinduoduo fissions rapidly through WeChat circles with two modes, bargain-kill and group buying, both initiated by users themselves, who never tire of it, showing Pinduoduo precisely grasped its target users’ psychology and spread fast on WeChat’s base of one billion users. From founding to listing took Pinduoduo only three years, and it now holds 300 million base users. Its mini program business model is a classic case for mass merchants to study: position your own business model precisely on these three points, and fast fission traffic follows.
Original link: zhihu.com question 291428600, answer 543130474.
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