At the 2020 WeChat Open Class PRO, Tencent noted that through WeChat’s ecosystem it has been accelerating its layout of social e-commerce and new retail, with user traffic sinking from traditional e-commerce and scattering into diverse social e-commerce scenes. The social e-commerce built on the mini program’s Discover and Share is accelerating the breaking of traditional e-commerce’s traffic barriers. So how do you develop a social e-commerce mini program platform, and what does it cost? Here is the rundown.
How to develop a social e-commerce mini program platform
A social e-commerce mini program is a WeChat mini program mall built on the WeChat mini program’s base framework, with traffic sharing and fission functions. It can share and promote within the mini program, carries core marketing functions such as a membership system, group buying and flash sales, and points and stored value, plus basic product information management and logistics, sales and after-sales services. So how do you build one quickly?
Applying a social e-commerce mini program template
After an enterprise or merchant settles on a social e-commerce mini program template, on the preview page they should try every page and function module’s interaction one by one, checking details such as whether the mini program shares to WeChat friends and Moments with one tap, to ensure it runs properly after launch and gives users a good service experience.
How much does a social e-commerce mini program platform cost?
Given all the above, what price is reasonable? There are two common pricing routes.
1. Generate it directly from a social e-commerce mini program template. The advantage is low cost, sorted within a few thousand yuan, with fast launch. This service mostly comes from mini program developers whose pitch is fast and pretty.
2. Go the custom development route with a technology-driven mini program service company, whose clients are mostly larger enterprises with many creative ideas and requirements. The cycle is relatively long and the cost relatively expensive. The advantage: a customised mini program has its own personalised UI interactions and system functions, is protected by intellectual property rights, forms a differentiated competitive edge outward, and shows the enterprise’s distinctive service character.
XZS Tech is a Shenzhen-based development company. We build custom mini programs, WeChat and mobile apps, e-commerce systems and corporate websites, covering requirement analysis, design, development and after-sales support, and we hand over the source code at delivery.
If you are planning something along the lines of what this article describes, tell us the scenario and we will come back with an approach and a cost range. Call 0755-82494862, or reach us through the contact page at hk.xiaozhushoukeji.cn/en/contact-en/. The first conversation costs nothing.
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