Ordering delivery is now a very popular way to order food, but in the past many restaurants had to settle into third-party delivery platforms because developing their own delivery software cost too much. Gaining customers through third-party platforms means never controlling the core user data and paying platform commissions, leaving merchants without marketing autonomy and thinning delivery profits. To let many restaurants own their delivery channels, as a WeChat third-party developer we launched a WeChat food-ordering mini program specially for the restaurant industry. Meanwhile, based on WeChat’s strong social attributes and deep connections with customers, we can also use the mini program for word-of-mouth marketing, accumulating the brand’s reputation and awareness, maximising delivery conversion. So how do you use a WeChat ordering mini program for word-of-mouth marketing?
1. WeChat’s popularity and user numbers keep growing, and it can become a merchant’s free promotion platform; joining with a WeChat ordering mini program achieves word-of-mouth marketing.
2. The mini program’s back end is easy to operate and enables quick management, making communication between merchants and consumers simpler and more convenient.
3. Daily planned activities can be shared directly by fans and forwarded in Moments, attracting more fans’ attention: first it spreads, second it brings repeat consumption.
4. In traditional marketing, customers lost through flyers and phone calls can be recovered through the WeChat ordering mini program, raising marketing efficiency.
5. Customers can search your store’s official account directly or scan a QR code to enter your ordering mini program and order, and share it with their friends in one tap: word-of-mouth publicity, where people learn about products through reputation, build the brand and strengthen market awareness.
6. Through the system’s official platform, all activities or new product information can be broadcast to customers in time with one-tap group sending, attracting orders, saving time and effort, at zero cost.
Adopting a WeChat ordering mini program not only simplifies staff service flows; customers no longer queue and wait, opening WeChat and scanning a QR code to order and pay. For most restaurants, it is a genuinely practical intelligent system.
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