Jifubao Product Showcase Platform

Shenzhen Jifubao Technology is a fourth-party aggregated-payment provider that connects several third-party payment methods, partner banks and other value-added service interfaces. Its product showcase platform is made of four parts: a WeChat mini program, an H5 landing page, a distributor management system and a back-office management system.

Project background

A payment provider promotes on two levels: explaining the product clearly, and managing the channel clearly. The first needs a path from an advertisement to a sales lead; the second needs to know who brought each order.

Mini program

The WeChat mini program covers four main functions — recommended products on the home page, company profile, products and order management — and a customer can pay a deposit inside the mini program to reserve a product. All customers are mainland enterprises, so no multilingual version is enabled in the mini program.

Advertising and the H5 landing page

The company plans to promote an agency product through bus, metro and other media, with the QR code of an H5 promotion page inside the creative; a customer scans it, lands on the H5 detail page and submits a reservation lead, which the back office receives and processes.

The same H5 page also serves email campaigns, where the sending step uses Xiaozhushou’s internet marketing tool. One landing page serves two delivery channels, so the material does not have to be produced twice.

Channels and commission

Promotion also runs with many enterprises, influencers and sales professionals. Every media outlet and individual promoter has a unique promotion code, the back office counts by code, and the system gathers leads from different sources automatically as the basis for settling commission with each partner.

Outcome

• The mini program, H5 page, distributor back office and main back office form one chain, so a customer goes from seeing the product to paying a deposit without leaving it.
• Every promotion channel has a unique code, so the source is traceable and commission has evidence behind it.
• Online advertising and email campaigns share one landing page, cutting the cost of producing and maintaining material.