Inside a Distribution Mall System for Mini Programs
Distribution is not a discount. It is a rebate split by tier and paid to whoever made the sale. Three characteristics: independent storefronts, a network that recruits itself, one console over all of it.
The Process of Building a Marketing Website
Discovery, planning, page design, slicing, development, content, then quality check and sign-off. Seven steps, and who has to sign off at each of them.
How a Custom App Project Runs, Step by Step
Three stages: settle what the app does, analyse what the category actually needs, then confirm the plan. Get the first one wrong and everything after it is rework.
How to Tell Whether Your New Website Is Any Good
Speed, positioning and structure, content quality, and whether the functions are proportionate. Four angles, measured from the customer's side and the developer's.
What a Mini Program Does for a Physical Store
A five-kilometre radius, one-off customers, and the ceiling on floor space and staff. Three structural limits a mini program pushes against — by leaving a record where there was none.
What to Get Right on an Export Website
Restraint, UTF-8, a Latin typeface, links in the same window, real translation, browser testing and server location. Seven points, most of them the reverse of domestic habit.
Six Things to Get Right When Commissioning an App
Function and positioning, refined requirements, the right team, a prototype before code, tracking throughout, and room for upgrades. The first two decide whether the rest matter.
What an Ordering System Mini Program Does for a Restaurant
Lower cost, faster service, a build scoped to the venue, then more traffic, faster table turns and a habit worth keeping. Plus one thing the delivery platforms cannot offer: no commission.
Mini Program Versus App: Seven Practical Differences
How you get it, what it is allowed to send you, how much room is left in the market, what it costs to build, how it ships, who it reaches, and what promotion costs. Seven comparisons.
Content, Contact and SEO: What a Marketing Website Needs
A marketing site sells. That means keyword-led content, three or four ways for a visitor to raise their hand, and the structural SEO done before launch rather than after.
Older articles are still being translated. The full Chinese archive is available at 繁體中文 and 简体中文.