Source: Sohu
Carrier big data runs through three stages: from the three carriers’ core telecom business, to providing big-data services for every industry, to finally realising data monetisation.
What are the traits of carrier big data?
As the access party for big data, telecom carriers cover eight classes of data: 1. Users’ basic characteristics analysis. 2. Users’ consumption behaviour analysis. 3. Users’ calling behaviour analysis. 4. Users’ internet behaviour analysis. 5. Users’ channel preference analysis. 6. Users’ terminal matching analysis. 7. Users’ behaviour and taste analysis. 8. Users’ life trajectory analysis.
Carrier big data can form a panoramic view of users that penetrates customer behaviour deeply. Carriers can informatise and datify different industries, applying the data across them, becoming part of the enterprise and helping it build a panoramic customer view.
The abilities of carrier big data: (1) Judging a user’s position from the base station the phone attaches to, with errors of a few hundred metres in towns and over one kilometre in rural and mountain areas. (2) Judging position from MR data, mainly by the signal distance decay between multiple base stations and the phone, with errors now down to a few dozen metres. (3) WLAN hotspot positioning, emergency vehicles, drones and the like: possibly within a few metres.
This is carrier big data’s ability to locate users precisely.
The state required real-name mobile phone registration long ago, so carriers’ data accuracy is very high. A question: whose customer information is more complete, a bank’s customer files or carrier big data? Answer: the carriers’. Not only is their customer coverage more complete, they can verify against actual behaviour, which banks and other enterprises cannot match. Through users’ identity information, for instance, carriers can help financial institutions judge creditworthiness quickly, making loan processing much easier; in education, real estate, renovation and investment finance, carrier big data holds enormous application potential. Alibaba’s Zhima Credit, in fact, measures your credit through analysis of identity-related information, serving different users at different tiers.
In summary, as the holders of big data, carriers have fully opened official big-data marketing platforms for different industries and enterprises. While ensuring customers’ personal information security, they build a complete big-data ecosystem marketing system through open data sharing, creating the value carrier data should have, connecting individuals, industries, enterprises and even government, letting carrier big data truly serve society.
Portions of this article are sourced from the internet; if any content infringes, contact the site administrator for removal.
Want to talk through what you just read?
We work end to end, from product design to launch. Tell us about your scenario and we can start there.
Shenzhen XZS Technology Co., Ltd. · Tel 0755-82494862 · 13760424861