To raise sales and expand the market through a WeChat distribution mall system, start from user stickiness. While attracting new users, maintain the old ones well. How do you raise stickiness and so increase sales?
1. Maintain the distribution mall’s old users
First maintain your old users well: dig deep through the membership system to meet old users’ new needs, and follow up well afterwards. When the mall publishes new activities and offers, notify old users promptly, and launch special preferential measures targeted at them, increasing stickiness.
2. Build a distinctive distribution mall
Homogenisation in the e-commerce era is extremely serious, not only in products but in mall decoration and more. Whether a two-level or three-level distribution system, winning users’ continued attention requires building your own characteristics in both the mall’s decoration and its products, so it is easier to remember and follow.
3. Strengthen interactive promotion
Based on WeChat as a social platform, the distribution mall can interact and exchange with WeChat users, accumulating fans for the mall. Interactive promotion is not limited to WeChat; it can run on other social platforms too. But note: avoid obvious advertising, especially hard ads, which easily repel users. Merchants can, during interaction, share experience and insights to spread product information, attracting users to ask about products proactively.
The integrated “WeChat mall plus WeChat distribution” transaction platform pioneered the commission-sharing mechanism in the industry, facing the pain points of offline stores and traditional e-commerce merchants: hard-to-get and expensive traffic. Direct “benefit” gives the mall and product information shared in Moments real promotional power: distributors earn commission on goods sold from their own distribution stores, with no stocking, no inventory and no shipping, promoting the store through social relationships with better methods, truly activating the conversion power of strong relationships, so the main store gains maximum brand spread and product exposure.
Want to talk through what you just read?
We work end to end, from product design to launch. Tell us about your scenario and we can start there.
Shenzhen XZS Technology Co., Ltd. · Tel 0755-82494862 · 13760424861