Excellent web design is a combination of art and science. It demands both technical solutions and aesthetic input, and the result is an attractive visual and profitable marketing tool that people find through search engines. While the fusion of technique and creativity shows up in many ways, a few specific factors matter most.
Here are three key factors of excellent web design:
1. Consistency. The overall look and behaviour of a website should be unified, with one set of fonts and one colour scheme across the site. Different fonts or a random colour scheme scatter the user’s attention, make visitors dizzy and drive them to close the site.
2. Visual appeal. Comfortable colours and high-resolution images attract users to browse and raise visits. Commercially, the only way is to seize their attention immediately, turn them into regulars and keep them spending more time on the site.
3. Clear navigation. Clear, effective navigation guides users, especially first-time visitors, to find the information they need accurately and quickly.
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