Traditional offline promotion consumes large amounts of manpower, material resources and money, and online promotion is not cheap either. The arrival of mini programs gives traditional offline businesses a free traffic channel.
Massive traffic dividends
WeChat users in China now exceed one billion, and mini program users more than 600 million; the numbers alone show the enormous market. Mini programs also come with free positioning coverage of five kilometres around, and surveys of mini program development suggest that more than 200 million customers have entered through nearby mini programs. For an offline business, developing its own mini program is like adding a new traffic channel.
Sharp observers may notice that with a large market and high investment, business owners are not living happily. In the fierce contest of “big market, small companies”, whether an established brand or a new startup, the first problem to solve is how to cut expensive promotion costs. Mini programs riding on super apps with over 100 million daily users, such as WeChat, Baidu and Alipay, have become a low-cost, precise customer acquisition solution for businesses.
In 2020, the scale of online businesses in China reached the hundred-million level, and these online marketing methods can be ten times more effective than traditional channels, a difference of an entire order of magnitude. Companies that master the new marketing methods gain an enormous advantage in the contest of this new era. So what convenience can mini programs bring?
1. Easy customer acquisition. Many offline businesses face hard customer acquisition, and those still using traditional methods see little effect at high cost. Mini programs offer many channels, WeChat, Baidu, Toutiao and more, letting nearby customers easily discover and browse your business.
2. Development savings. Traditional websites and apps are expensive to build and hard to promote, a thankless effort, while a shopping mall mini program costs little to develop and, riding WeChat’s many channels, lowers the customer acquisition threshold again. For small and medium businesses, developing a mall mini program is a good solution.
3. Built-in memory. Under mini program rules, previously used mini programs rank first. Open a mini program mall and browse for only a few seconds, and it will appear at the top when you swipe down in WeChat, so users see the mall first the next time they use mini programs, raising customer stickiness and repeat purchase rates.
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