1. They cut marketing and promotion costs
Mini programs can greatly reduce a company’s marketing costs. First, most of the marketing plugins inside a mini program are free to use, so promoting with these free plugins costs nothing extra. Second, unlike third-party platforms, a mini program does not skim a large commission from every completed order.
Take food delivery: on one major platform, 26 percent of every order goes to commission. But if you promote through a mini program and close the deal inside it, the company or merchant keeps that money.
2. They spur customers to share
For a company, getting customers to tell and recommend each other is an easy way to gain a flood of traffic, and mini programs can do exactly that. They come with rich marketing plugins; group buying, share-to-earn red packets and invite-friends-to-bargain plugins all push customers to share and forward actively and willingly.
Take the common group-buying plugin: with it, a company can run a campaign where inviting a certain number of friends to buy together earns half price. This reliably attracts a flood of users to share and forward, bringing the company a flood of traffic in return.
3. They boost the exposure of marketing messages
Mini programs can win massive exposure for a company’s marketing messages. First, WeChat behind the mini program has become an indispensable social tool; on that basis, a company needs only a few attractive marketing campaigns to draw large numbers of people to forward and share, gaining huge exposure. Second, WeChat has opened more than 60 entry points to mini programs, so a company’s promotional messages can easily win large-scale exposure.
Take the official account entry: a company can embed its mini program directly in the bottom menu or inside articles of its official account, paired with soft content or marketing campaigns to draw users in. That way, marketing messages get all the exposure they need, quite easily.
These points sketch why mini programs help company marketing, and the reality backs it up: many companies now run their marketing promotion and commercial services through mini programs, which shows how much mini programs contribute. One more marketing channel is never a bad thing for a company.
Shenzhen Xiaozhushou Technology Co., Ltd. (XZS Tech) specialises in custom mini-program development. With professional processes and professional people, we can give you professional advice and solutions. You are welcome to contact us for a consultation.
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