Every year, social media and business development intertwine to create new opportunities. Many trends take years to mature, but Meta (formerly Facebook) sees at least five spreading quickly.
Business discovers the value of VR/AR
Much of the metaverse needs years to take shape, but AR and VR applications are going mainstream – virtual try-ons, remote work and more. Facebook IQ’s June report ‘Hello, future AR/VR’ found 78% of global respondents see AR as a fun way to engage with brands, and 74% think AR can bridge online and offline.
Social readiness may decide growth or stagnation
Business is more social than we imagine. People discover products while browsing friends’ feeds – and expect the same interactive capability from companies. Whether a business can interact through information flows is becoming the dividing line between growth and stagnation.
Mega sale days: experience and brand value matter more
Large shopping festivals increasingly blend entertainment with shopping, a trend growing steadily across the Asia-Pacific.
Creators become a force in product and brand building
AnyMind research shows the number of Asian influencers with 100,000 to 1 million followers grew 66% in 2021, especially in Indonesia, Japan, the Philippines, Taiwan, China and Thailand. CB Insights data show the global creator economy raised a record USD 1.3 billion in 2021 alone – nearly triple 2020. Creators are a new, more diverse media form: they build themselves into brands, deepen user loyalty and become powerful retail channels. In 2022, more brands will build products and sub-brands with them.
Video becomes the main form of expression
eMarketer data show Asia-Pacific digital video viewers will top 2 billion by 2022 – a year earlier than previously forecast. Whether tapping product tags to buy directly or trying products in AR before purchase, mobile video delivers immersive experience.
Technology changes fast, but one thing stays: people like interacting with companies in human, personalised, seamless ways. That is why social media trends and business stay inseparable.
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