A WeChat mini program mall is not hard to deliver, and posters and flyers still work. The important question comes after launch: if the store delivers to the door, labour cost has to be calculated, and you need to decide the minimum order value and whether to add a delivery fee at peak hours. All of this belongs in the calculation. For fresh grocery and supermarket programs the main functions are product display, ordering, scheduled delivery, in-store pickup, coupons and points, which are simple to build. For this type, a third-party development platform is the practical choice: convenient and low-effort. So how do you promote the mini program offline, and how do stores make it work?
1. Mini programs nearby, for greater exposure. The built-in nearby feature uses LBS positioning to raise the exposure of the store’s mini program. When a user walks into an area, the store’s program appears nearby, which helps create business opportunities. Location, store information, contact number and opening hours can all be shown directly on the mini program page.
2. Content marketing, so information spreads more easily. A mini program can act as a content distribution platform and send messages to users. Promotions and offers reach customers quickly, directly and accurately, which increases return visits.
3. QR codes and posters. The most common promotional method: put the code on posters, name cards, store signage and brochures, and a scan reveals the details.
4. Promotion through the official account. Store location can be looked up from the store mini program, which encourages visits, and users can be guided to share articles with others, multiplying traffic several times over.
5. Add the store mini program to the official account menu. In the account backend, the custom menu can hold a store mini program entry. When users follow the account, the automatic welcome message can guide them to it.
6. Points campaigns. Member cards, coupons and payment vouchers can all be issued in the store mini program.
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